Keep tabs on all of When I Die Gepeto Gets Everything Shirt orders. It’s important to be aware of all the possible delays your orders are facing so that you can keep your customers updated. If factors change and delays increase on a given order be certain to quickly share this information with your customer. Consider sending update emails to customers that have active orders during the holiday. You know that they’re thinking about it and if they don’t hear from you they’re likely to contact you. So be proactive and send out frequent alerts. They don’t have to be long. Just a quick blurb stating the current status of the order and how much longer delivery is likely to take. More than anything customers want to know that you understand why they might be upset and that you’re doing the best you can to keep them alerted to the status of their order. This small gesture will go a long way.
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You want to keep driving traffic to your store regardless of the Louisiana The Big Dance Shirt. Turning off your marketing efforts entirely is almost the same as shutting your doors. Keep marketing and keep up all of your other outreach efforts, like blogging and posting on social media. As we said earlier, you want your customers to see this as business as usual. But considering the possibility of lower overall sales through the holiday it can be smart to ramp back your marketing some. Don’t spend as much as you normally do on advertising. And be smart about the products you promote. Don’t promote products likely to be badly affected by holiday-related shipping delays. Instead promote products from lightly-affected suppliers or non-Chinese suppliers.
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