The fifth is the The Raven Effect shirt holiday, and then you can expect another two weeks of shuttered businesses, slowed or no order processing, and then a slow ramp back up to full productionfulfillment. In fact, that is the worst way to deal with the holiday. Shutting off the lights for a few weeks can confuse potential customers that assume you must be some sort of “fly by night” company that can’t be trusted. Shutting down during Chinese New Year could be damaging to your reputation. Instead, it should be business as usual for your business during the holiday, just with certain modifications. You will certainly face delays, on some products more than others, but Chinese New Year can be prepared for and dealt with effectively as long as you’re smart about how you handle your business during this time.
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Make certain customers know about possible upcoming delays early. This may spur some customers to try and get their orders in before the holiday period, which is a Baby Groot and Stitch Edeka shirt for both them and you. Consider placing sticky banners at the top of your store and other alerts around your site alerting customers to the period where orders could be delayed. You could also add a line to any outgoing customer emails. If you’d rather keep the Chinese origin of your products a secret simply mention the dates of possible delays without going into specifics or mentioning the holiday. Most customers will assume you have a good reason for the delay and, assuming the rest of your customer service is stellar, will simply accept the situation. During the holiday make sure you’re open and honest about shipping delays. Keep this information visible around your site. And consider sending out an email stressing delays again for each order that comes in during the holiday. There will certainly be some customers that are going to get upset, but with good, open, and timely communication you can avoid angering most of your customers.
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