The fifth is the Princeton The Big Dance Shirt holiday, and then you can expect another two weeks of shuttered businesses, slowed or no order processing, and then a slow ramp back up to full productionfulfillment. In fact, that is the worst way to deal with the holiday. Shutting off the lights for a few weeks can confuse potential customers that assume you must be some sort of “fly by night” company that can’t be trusted. Shutting down during Chinese New Year could be damaging to your reputation. Instead, it should be business as usual for your business during the holiday, just with certain modifications. You will certainly face delays, on some products more than others, but Chinese New Year can be prepared for and dealt with effectively as long as you’re smart about how you handle your business during this time.
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